Shelter In Computers
Student Shelter in Computers offers SEO Trainings , Social Media Marketing , Online Earning , Blogging , Online Advertisement , Social Media Optimization, Link Building , Back Linking , Keywords SEO trainings in Pakistan working with SMX Search Engine Marketing Expo in USA
SEO professional with a passion for everything related to search, keywords and analytic I would like this opportunity to work with a progressive company. I currently worked as an SEO in USA with American Companies Like SMX , Google , Bing , Yahoo & many more, where I have really enjoyed gaining my skills in Developing Effective SEO Campaigns based on thorough research and analysis, and creative problem-solving. Now I am ready for the next challenge in my career.
What is SEO Search Engine Optimization?
Search Engine Optimisation or SEO refers to the process of improving the position that your website appears at in the "organic" search results returned by sites such as Google. As a general rule of thumb, sites that appear higher up in the results will get more traffic to their pages, and so potentially more business. Your goal is to get to page one and ideally to position one, but whether that is feasible largely depends on the market that you are operating in. If you're in the mobile phone space or travel, you'll be fighting a losing battle unless you've got a sizeable budget to spend. However, if you're offering a niche product or a service in a defined geographical area, you stand a pretty good chance of at least getting to page one if you are patient and follow these basic principles.Keyword rich content
One of the key tools that search providers such as Google and Microsoft (Bing) employ to determine your rankings are "spiders". A spider is a piece of software that crawls the web in a methodical, automated manner. They browse your website (and everyone else's) to identify the actual copy written on the page along with things like use of key words and phrases. This data is then used to determine the relevance of your site when someone enters a keyword or phrase into Google, Bing or any other search engine.
With this in mind, you need to consider the search habits of your target audience, and ensure that the terms they might use to find your business are reflected on your pages. For example, if you offer physiotherapy services, your website content should include words or phrases that people may search for, such as "massage", or specific problems such as "lower back pain". Remember that text included in images cannot be crawled by spiders, although alternative text associated with the images is, so you may wish to revisit the design of some of your pages.
A useful free tool for identifying your keywords is the Google AdWords keyword tool. This is designed to help prospective advertisers identify the most relevant keywords for their chosen market, but it is also very helpful when writing copy for your website.
Once you have identified your keywords, ensure that they appear in the body of your pages, as well as in the metadata of your page, which is the unseen data that gives the spiders key information about your page. This can either be done by yourself, with a little knowledge of HTML and access to your server, or it can be done by your web designer.
In this current age, many businessman or website developers want their page to be on the every first pages of numerous search engines as Google or Bing. We at Student Shelter In Computers SEO Training in Lahore Pakistan make sure that it happens. Our teams of experts are relied on a daily basis for a variety of SEO content etc. We provide services to build up on-page SEO, link development, Website SEO Audit, SEO Content Writing, Code Optimization and much more. We create such links which can help to build up the ranking of your page in a way to bring it to the top pages in any search engine. This can lead to better view and rank and helps to make your business most developed and well advertised.
Search engine optimization (SEO) is the process of affecting the visibility
of a website or a web page in a web search engine's unpaid results—often
referred to as "natural", "organic", or "earned" results. In general, the
earlier (or higher ranked on the search results page), and more frequently a
site appears in the search results list, the more visitors it will receive from
the search engine's users; these visitors can then be converted into customers. SEO
may target different kinds of search, including image search, local search,
video search, academic search, news search, and
industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic , mobile search had surpassed desktop search. Google is developing and pushing mobile search as the future in all of its products. In response, many brands are beginning to take a different approach to their internet strategies.
Student Shelter In Computers SEO training institute in Lahore where project based professional SEO training is imparted. Other hardworking and brilliant students have developed their SEO Companies in Lahore. Best SEO training course in Lahore is designed explicitly to empower the students get a grip on the subject of Search Engine Optimization. Students first choice is Student Shelter In Computers for professional SEO training in Lahore. Are you wondering to be the best SEO expert in Lahore Pakistan? If your answer is yes! You are on the right place. Student Shelter In Computers is one of the famous institutes for SEO training in Pakistan. We strive to offer best SEO training in Pakistan and that is the only motivation behind all our zeal and enthusiasm. Make your bright future select your career in the field of Search Engine Optimization.
What is SMM Social Media Marketing?
Using social media for marketing can enable small business looking to further their reach to more customers. Your customers are interacting with brands through social media, therefore, having a strong social media marketing plan and presence on the web is the key to tap into their interest. If implemented correctly, marketing with social media can bring remarkable success to your business.
Social media marketing is the use of social media platforms and websites to promote a product or service. Most of these social media platforms have their own built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of the implementation of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone". To use social media effectively, firms should learn to allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.
How social media marketing helps businesses? To get the right answer you have to ask the right question! Internet usage in today's world has increased the influence of social media training Lahore among youth and adults. Student Shelter In Computers has decided to introduce a new course i.e. SMM Training in Lahore. This interesting course will develop your own skills and knowledge in generating a large audience. In social media marketing classes, you will learn financially savvy ways of promoting your direct sales business domestically as well as globally. With the help of this training, you could learn the art of promoting your products at Twitter, Facebook, LinkedIn, Instagram and Pinterest.
A Pinterest course will equip you with know-how of pinterest only; Twitter training will only teach you how to write tweets for business on Twitter, LinkedIn training will show you how to use linkedin to best advantage, and similar is the scenario with Instragram training and Facebook training in Lahore Pakistan; but if you complete a comprehensive Social Media training then you will master all these skills and become social media marketing expert.
Student Shelter In Computers Social Media Marketing SMM training institute in Lahore where project based professional SMM training is imparted. Other hardworking and brilliant students have developed their SMM Companies in Lahore. Best Social Media Marketing SMM training course in Lahore is designed explicitly to empower the students get a grip on the subject of Search Engine Optimization. Students first choice is Student Shelter In Computers for professional Social Media Marketing SMM training in Lahore. Are you wondering to be the best SMM expert in Lahore Pakistan? If your answer is yes! You are on the right place. Student Shelter In Computers is one of the famous institutes for Social Media Marketing SMM training in Pakistan. We strive to offer best Social Media Marketing SMM training in Pakistan and that is the only motivation behind all our zeal and enthusiasm. Make your bright future select your career in the field of Social Media Marketing.
We’ve put together a brief overview about how to use social media for marketing according to each platform’s unique environment. Various social media marketing sites will require different techniques, so develop a unique strategy tailored for each platform.
Facebook : Facebook’s casual, friendly environment requires an active social media marketing strategy that begins with creating a Facebook Business Fan Page. You will want to pay careful attention to layout, as the visual component is a key aspect of the Facebook experience. Social media marketing for business pages revolves around furthering your conversation with audiences by posting industry-related articles, images, videos, etc. Facebook is a place people go to relax and chat with friends, so keep your tone light and friendly.
Google+ : Google+ is the new Facebook competitor, and it promotes the same fun, casual atmosphere. On Google+ you can upload and share photos, videos, links, and view all your +1s. Also take advantage of Google+ circles, which allow you to segment your followers into smaller groups, enabling you to share information with some followers while barring others. For example, you might try creating a “super-fan” circle, and share special discounts and exclusive offers only with that group. You can also try hosting video conferences with Hangouts and experiment using the Hangout feature in some fun, creative ways. Some social media marketing ideas: if you're a salon, host a how-to session on how to braid your hair. If you own a local bookstore, try offering author video chats. If you're feeling adventurous, invite your +1s to your Google+ Community. Google+ Communities will allow you to listen into your fan's feedback and input, truly putting the social back into social media.
Pinterest: Pinterest is the latest in social media marketing trends. Pinterest’s image-centered platform is ideal for retail, but anyone can benefit from using Pinterest for social media purposes. Pinterest allows small businesses to showcase their own product offerings while also developing their own brand’s personality with some unique pinboards.
Twitter : Twitter is the social media marketing tool that lets you broadcast your updates across the web. Follow tweeters in your industry or related fields, and you should gain a steady stream of followers in return. Mix up your official-related tweets about specials, discounts, and news updates with some fun and quirky tweets interspersed. Be sure to retweet when a customer has something nice to say about you, and don’t forget answer people’s questions when possible. Using Twitter as a social media marketing tool revolves around dialog and communication, so be sure to interact as much as possible
LinkedIn: LinkedIn is one of the more professional social media marketing sites. LinkedIn Groups is a great venue for entering into a professional dialog with people in similar industries and provides a place to share content with like-minded individuals. Encourage customers or clients to give your business a recommendation on your LinkedIn profile. Recommendations makes your business appear more credible and reliable for new customers. Also browse the Questions section of LinkedIn; providing answers helps you get established and earns trust.
YouTube: YouTube is the number one place for creating video content, with can be an incredibly powerful social media marketing tool. Many businesses try to create video content with the aim of having their video “go viral,” but in reality those chances are pretty slim. Instead, focus on creating useful, instructive “how-to” videos. These how-to videos also have the added benefit of ranking on the video search results of Google, so don't under-estimate the power of video content!
Location-Based Social Media Tools
Social media platforms like Yelp, FourSquare, and Level Up are great for brick and mortar businesses looking to implement marketing social media. Register on these sites to claim your location spot, and then consider extra incentives such as check-in rewards or special discounts. Remember, these visitors will have their phones in hand so they will have access to providing reviews which could hurt or significantly aid your users.
Reddit: Reddit, or similar social media platforms such as Stumble Upon or Digg, are ideal for sharing compelling content. With over 2 billion page views a month, Reddit has incredible social media marketing potential, but marketers should be warned that only truly unique, interesting content will be welcomed. Posting on Reddit is playing with fire—submit spammy or overtly sales-focused content and your business could get berated by this extremely tech-savvy community. If you have content you believe the Reddit community (majority is young, geeky, liberal, and internet-obsessed) would enjoy, you could reap tremendous benefits and earn valuable traffic.
Foursquare : Foursquare is a location-based social networking website, where users can check into locations via a Swarm app on their smartphones. Foursquare allows businesses to create a page or create a new/claim an existing venue.
What is SEM Search Engine Marketing?
Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.
Search engine marketing is the practice of marketing a business using paid
advertisements that appear on search engine results pages (or SERPs).
Advertisers bid on keywords that users of services such as Google and Bing might
enter when looking for certain products or services, which gives the advertiser
the opportunity for their ads to appear alongside results for those search
These ads, often known by the term pay-per-click ads, come in a variety of formats. Some are small, text-based ads, whereas others, such as product listing ads (PLAs, also known as Shopping ads) are more visual, product-based advertisements that allow consumers to see important information at-a-glance, such as price and reviews.
Search engine marketing’s greatest strength is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment they’re ready to make a purchase. No other advertising medium can do this, which is why search engine marketing is so effective and such an amazingly powerful way to grow your business.
Student Shelter In Computers Search Engine Marketing SEM training institute in Lahore where project based professional SEM training is imparted. Other hardworking and brilliant students have developed their SMM Companies in Lahore. Best Search Engine Marketing SEM training course in Lahore is designed explicitly to empower the students get a grip on the subject of Search Engine Optimization. Students first choice is Student Shelter In Computers for professional Search Engine Marketing SEM training in Lahore. Are you wondering to be the best SEM expert in Lahore Pakistan? If your answer is yes! You are on the right place. Student Shelter In Computers is one of the famous institutes for Search Engine Marketing SEM training in Pakistan. We strive to offer best Search Engine Marketing SEM training in Pakistan and that is the only motivation behind all our zeal and enthusiasm. Make your bright future select your career in the field of Search Engine Marketing.
What is SMO Social Media Optimization?
SMO stands for Social Media Optimization and includes all processes to increase the visibility of a website in social networks (Facebook, Twitter, LinkedIn, Google+ YouTube etc.) increasing the links pointing to your website, and therefore increasing SERP positioning.
Social media optimization (SMO) is the use of a number of social media
outlets and communities to generate publicity to increase the awareness of a
product, service brand or event. Types of social media involved include RSS
feeds, social news and bookmarking sites, as well as social networking sites,
such as Twitter, and video sharing websites and blogging sites. SMO is similar
to search engine optimization, in that the goal is to generate web traffic and
to a site and increase awareness for a website. In general, social media
optimization refers to optimizing a website and its content to encourage more
users to use and share links to the website across social media and networking
sites. SMO also refers to software tools that automate this process, or to
website experts who undertake this process for clients.
The goal of SMO is to strategically create interesting online content, ranging from well-written text to eye-catching digital photos or video clips that encourages and entices people to engage with a website and then share this content, via its weblink, with their social media contacts and friends. Common examples of social media engagement are "liking and commenting on posts, retweeting, embedding, sharing, and promoting content. Social media optimization is also an effective way of implementing online reputation management (ORM), meaning that if someone posts bad reviews of a business, a SMO strategy can ensure that the negative feedback is not the first link to come up in a list of search engine results.
Student Shelter In Computers Social Media Optimization SMO training institute in Lahore where project based professional SMO training is imparted. Other hardworking and brilliant students have developed their SMO Companies in Lahore. Best Social Media Optimization SMO training course in Lahore is designed explicitly to empower the students get a grip on the subject of Social Media Optimization. Students first choice is Student Shelter In Computers for professional Social Media Optimization SMO training in Lahore. Are you wondering to be the best SMO expert in Lahore Pakistan? If your answer is yes! You are on the right place. Student Shelter In Computers is one of the famous institutes for Social Media Optimization SMO training in Pakistan. We strive to offer best Social Media Optimization SMO training in Pakistan and that is the only motivation behind all our zeal and enthusiasm. Make your bright future select your career in the field of Social Media Optimization.
What is Internet Marketing?
Today, Internet marketing, or online marketing, is evolving into a broader mix of components a company can use as a means of increasing sales - even if your business is done completely online, partly online, or completely offline. The decision to use Internet marketing as part of a company's overall marketing strategy is strictly up to the company of course, but as a rule, Internet marketing is becoming an increasingly important part of nearly every company's marketing mix. For some online businesses, it is the only form of marketing being practiced.
Communicate a company's message about itself, its products, or its services
Conduct research as to the nature (demographics, preferences, and needs) of existing and potential customers.
Sell goods, services, or advertising space over the Internet.
Setting up a website , consisting of text, images and possibly audio and video elements used to convey the company's message online, to inform existing and potential customers of the features and benefits of the company's products and/or services. The website may or may not include the ability to capture leads from potential customers or directly sell a product or service online. Websites can be the Internet equivalents of offline brochures or mail order catalogs and they are a great way to establish your business identity.
Search Engine Marketing (SEM), which is marketing a website online via search engines, either by improving the site's natural (organic) ranking through search engine optimization (SEO), buying pay-per-click (PPC) ads or purchasing pay-for-inclusion (PFI) listings in website directories, which are similar to offline yellow page listings.
Email marketing, which is a method of distributing information about a product or service or for soliciting feedback from customers about a product or service through Email. Email addresses of customers and prospective customers may be collected or purchased. Various methods are used, such as the regular distribution of newsletters or mass mailing of offers related to the company's product or services. Email marketing is essentially the online equivalent of direct mail marketing.
Banner advertising, which is the placement of ads on a website for a fee. The
offline equivalent of this form of online marketing would be traditional ads in
newspapers or magazines.
Online press releases, which involve placing a newsworthy story about a company, its website, its people, and/or its products/services with on online wire service.
Blog marketing, which is the act of posting comments, expressing opinions or making announcements in a discussion forum and can be accomplished either by hosting your own blog or by posting comments and/or URLs in other blogs related to your product or service online.
which involves writing articles related to your business and having them published online on syndicated article sites. These articles then have a tendency to spread around the Internet since the article services permit re-publication provided that all of the links in the article are maintained. Article marketing can result in a traffic boost for your website, and the distribution of syndicated articles can promote your brand to a wide audience., which can involve social networks like Twitter, LinkedIn, Facebook and social book marking sites like Digg.
Student Shelter In Computers Internet Marketing training institute in Lahore where project based professional Internet Marketing training is imparted. Other hardworking and brilliant students have developed their Internet Marketing Companies in Lahore. Best Internet Marketing training course in Lahore is designed explicitly to empower the students get a grip on the subject of Internet Marketing. Students first choice is Student Shelter In Computers for professional Internet Marketing training in Lahore. Are you wondering to be the best Internet Marketing expert in Lahore Pakistan? If your answer is yes! You are on the right place. Student Shelter In Computers is one of the famous institutes for Internet Marketing training in Pakistan. We strive to offer best Internet Marketing training in Pakistan and that is the only motivation behind all our zeal and enthusiasm. Make your bright future select your career in the field of Internet Marketing.
What is Digital Marketing?
Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers. Student Shelter In Computers offers a wide range of professional training courses in Pakistan to successfully prepare all students for their future. Professional courses are designed to get a job in a reputed organization right after the training.
We strive to be the best digital marketing training institute in Lahore Pakistan
providing education and training to earn a livelihood. We enhance knowledge and
skills, make the students familiar with the practical world and automate the
business workflows in the best manner. Join Digital Marketing Course to beat the
competition and earn profits online.
Being a professional in market, Student Shelter In Computers has introduced digital marketing courses in Pakistan with the vision of serving gifted and talented students in a way beyond brilliance. In the business world, online marketing courses not only develop strong competition in the market but also boost the power of online sales. The certified digital marketing course makes you aware about the most effective internet marketing strategies and techniques to promote your business globally. Student Shelter In Computers offers best Digital Marketing Courses in Pakistan. Get Social Media Training in Lahore, Multan, Islamabad covering internet marketing using LinkedIn, Instagram, Facebook, Twitter, Pinterest.
Globally, Digital Marketing Courses cover Search Engine Optimization (SEO), Search Engine Marketing (SEM) also known as Pay per Click (PPC), Email Marketing, SMS Marketing, Social Media Marketing (SMM) and Social Media Optimization (SMO). We cover Social Media Marketing (SMM) and Social Media Optimization (SMO) in depth. However other aspects of Digital Marketing will be added gradually in this training. Search Engine Optimization (SEO) is offered as a separate course at Student Shelter In Computers. We have a long list of successful SEO candidates who has established their SEO business after right after the completion of SEO Training from Student Shelter In Computers Lahore.
Student Shelter In Computers offers best digital marketing courses in Pakistan covering Facebook Training, Linkedin Training, Instagram Training, Twitter Training, Pinterest Course. Get Social Media Training in Lahore.
Student Shelter In Computers Digital Marketing training institute in Lahore where project based professional Digital Marketing training is imparted. Other hardworking and brilliant students have developed their Digital Marketing Companies in Lahore. Best Digital Marketing training course in Lahore is designed explicitly to empower the students get a grip on the subject of Digital Marketing. Students first choice is Student Shelter In Computers for professional Digital Marketing training in Lahore. Are you wondering to be the best Digital Marketing expert in Lahore Pakistan? If your answer is yes! You are on the right place. Student Shelter In Computers is one of the famous institutes for Digital Marketing training in Pakistan. We strive to offer best Digital Marketing training in Pakistan and that is the only motivation behind all our zeal and enthusiasm. Make your bright future select your career in the field of Digital Marketing.
• SEO Keyword Research
• SEO Keyword Analysis
• SEO Ranking Analysis
• SEO Competitor Analysis
• Social Media Optimization
• Internet Marketing
• How to increase Web-traffic
• On site & off site Optimization with latest Trends & Techniques
• Social Media Marketing
• Link building
• Online Marketing Strategies
• HTML and CSS Validation to W3C Standards
• Complete ONLINE Advertisement Training:
• Basic SEO (search Engine Optimization):
• Intermediate SEO (search Engine Optimization)
• Advance SEO (search Engine Optimization)
• SMM: (Social Media Marketing)
• SMO (Social Media Optimization)
• PPC ( Pay Per Click) Google Advertisement
Google Products , Yahoo Products , Facebook Products , Youtube Products , Earn Online , Make Money Online
Why SEO Training?
Either you are in Lahore or in any other city of the Pakistan or even if abroad, SEO skills will definitely pay you a lot. Every company has a website and every wish they have to get a lot of customers. Through search engine they get the clients. If they are making money through website, they will happy to pay the Search Engine Optimizer who made it so. Once you are trained in SEO, you will have the skills to make any website appear on the first page of famous search engine without paying any single penny to anyone. Companies are looking for the competent SEO experts. Companies throughout the world send their SEO projects to Pakistan, India and Bangladesh because of the availability of low cost yet hardworking and brilliant labor. Revenue is earned in dollars, and when converted to Pak Rupees it becomes a handsome amount for worker. This is the best opportunity to avail. Get SEO training in Lahore Pakistan and work on foreign projects. Now you must be thinking where you will get the projects? Do not worry, we also explain the channels and the processes and techniques to get the projects. Like many other students of Student Shelter In Computers you will be another one earning a lively hood as a best SEO expert in Pakistan.
Abstract SEO Training Roadmap
Introduction to Search Engine Optimization
Search Engine Marketing
Anatomy of Crawler
Associating Keywords with Websites
Keywords Research & Analysis
Using Keywords in Website
Content Writing Strategies
SEO Related HTML Tags
Optimizing HTML Tags and Validation
Content Analysis and Verification
Creating Robots.txt file
Monitoring Search Engine Ranking
Traffic Analyzing Tools
Common Searching Techniques
Link Building Platforms
Link Building Steps
Types of Linking and their Strategies
Press Release Submission
Social Media Marketing
Link Submission Tools
Making Adsense and Affiliate Accounts
Do and Don'ts of Adsense
SEO Job Interview Preparation
In this course, you will learn what search engine optimization (SEO) is and how you can start using it to increase your website’s visibility to search engines and attract the right kind of traffic to the right kinds of pages on your site. Discover how to read a results page and find your ranking, and see how rankings affect both large and small businesses. Then find out how to implement basic optimization strategies, like conducting keyword research, building inbound links, optimizing your pages and content, and measuring your successes and progress while planning for a long-term SEO strategy. SEO for ecommerce, local search, and an international audience round out this comprehensive look at the basics of SEO.
Abstract Course Contents:
- Introduction to e-commerce and Internet marketing
- Construction of e-commerce websites
- Seo and increase website traffic
- Advertising on search engines
- Web Analytics
- Advertising campaign
- E-mail marketing
- Mobile Marketing
- Advertising on social networking sites
- Video Marketing
- Affiliate Marketing
- Advertising and Marketing Blog
- Advertising Podcast
- Leaders generation and turn them into business
SEO Job Interview Preparation
Fiverr Training (Earn online without any kind of investment)
How to make money from Home (For Girls)
How to apply on Jobs sites
How to make Logos (with software)
Certified Internet Marketing Practitioner (CIMP) / Digital Marketing Training
More Details https://www.eccouncil.org/i-business/certified-internet-marketing-practitioner.html
Internet Marketing combines the creative and technical aspects of the Internet
with design, development, advertising, and marketing part of a business. It
consists of search engine marketing, display advertising, email marketing,
affiliate marketing, interactive advertising, viral marketing, social media
advertising, mobile advertising, etc.
The main aim of this internet marketing course is to make students learn about the alternative marketing choices to be considered in planning a marketing program that may involve the Internet. The Internet can play many important roles within a traditional marketing effort and it can also serve as the foundation of a firm’s marketing effort. Although the Internet is increasingly prominent in successful marketing programs, recent developments have shown that it is not an easy ticket to success. Marketing and ecommerce professionals today need a good understanding of which marketing objectives can be achieved using electronic tools and which objectives are best approached by the traditional means. Marketing is about anticipating and satisfying the buyers’ needs.
The purpose of this internet marketing course is to acquaint you with the special behavioral considerations for buyers that emerge when the Internet plays a role in the firm’s marketing
Introduction to E-Commerce and Internet Marketing
Generating Leads and Converting them to Business
Building E-Commerce Websites
SEO and Increasing Website Traffic
Advertising on Search Engines
Social Media Marketing
Blog Advertising and Marketing
Module 1- Introduction to E-Commerce and Internet Marketing
Understanding E-Business and E-commerce
Classification of E-commerce
Understanding Internet Marketing & Its uses
Stages of Internet Marketing
Techniques & Limitation for Internet Marketing
Effective Guidelines for Internet Marketing
Various Policies for E-commerce and Internet Marketing
Module 2- Generating Leads and converting them to Business
Understanding Conversion Rate
Introduction to Lead Generation
Various Ways of Lead Generation
What is Lead Funnel & How to Nurture Leads
How to convert Dead Leads
Understanding Supply Chain Management (SCM)
Maintaining Customer Relationship
Module 3-Building E-Commerce Websites
Understanding E- commerce Website
Points to be considered before setting E- commerce Website
Steps to create E- commerce Website
Mistakes to be avoided while building E- commerce Website
Concept of Landing Page
Module 4 - Web Analytics
Introduction to Web Analytics
Web Analytics process and various tools used in Web Analytics
Understanding Google Analytics
Content & Conversion Overview
Principle of Digital Analytics Association
Best Practices for Web Analytics
Module 5- SEO and Increasing Website Traffic
Introduction to Search Engine & SEO
How Search Engines Works
Search Engines Penalties
Different SEO Myths
Understanding about Website Traffic
Various Tools for SEO
Module 6- Advertising Campaign
Understanding Online Advertising and various Online Ads
Advertising on Blogs, Ezine and Social Networks
Steps to make various Advertising Campaigns
How to Monitor the effectiveness the success of online Advertising Campaign
Best Practices for Online Advertising
Module 7– Advertising on Search Engines
Advertising on different SEM Programs
Search Engine Advertising classifications
Importance & Objectives of Search Engine Advertising
Various Ads Format & Pricing strategy
Concept & Effectiveness of Landing Page
Steps Involved in PPC Advertising Campaigns
Module 8– E-mail Marketing
Introduction to E-mail Marketing and Its Types
Challenges of E-mail marketing
CAN –SPAN ACT
E-mail Marketing Management strategic planning
E-mail Campaign Management & Its Steps
Tools for E-mail Marketing
Module 9– Mobile Marketing
Concept of Mobile Advertising & Mobile Marketing
Technologies for Mobile Advertising
Mobile Advertising Ecosystem & Mobile Advertising buying Pattern
Types of Mobile Ads
Understanding Mobile Web
Mobile Search Marketing on Mobile Sites
What is Proximity Marketing & How Quick Response (QR) Code works
Mobile Marketing Industry Regulations
Module 10– Social Media Marketing
Understanding Social Media Marketing
Steps for Creating a Social Media Campaigns
Facebook Marketing And Its Tools
Twitter Marketing And Its Tools
LinkedIn Marketing And Its Tools
Google + Marketing
Do & Don’ts of Advertising on Social Networking Sites
Module 11– Video Marketing
Understanding Video Marketing
Types of Video Ads
Steps for Creating Video Ads Campaigns
Video Advertising Networks & Best Practices
You Tube Marketing & You Tube Analytics
Metrics to track Video Marketing Ads
Module 12– Affiliate Marketing
What is Affiliate Marketing and Key Planners in Affiliate Marketing
Methods to Advertise with Affiliate Networks, compensation & Pricing Methods
Guidelines to raise Affiliate Commissions
How to design Affiliate Marketing System
Best Practices for Affiliate Marketing
Module 13– Blog Advertising & Marketing
Understanding Blog Marketing & Blogging Terminology
Selection of Publisher
Types of Pricing Models for Ads
How to Join An Affiliate Networks
Creating a Word Press Blog
Understanding Content Writing & Outsourcing for Blogs
How to Earn with Blogging & What is Publisher Pricing
Module 14 – Podcast Advertising
Introduction to Podcasting & Benefits of Podcasting
Media Devices used for Podcasting
Podcasting Process & Tools
Best Practice for Podcasting Advertising
Tips for Promoting the Podcast
Tips for Effecting Podcasting
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